Connected Communications
Our Connected Communications solution offers fresh insights, unsurpassed efficacy and measurable results to any organization seeking to find the authentic voice of their brand. From strategy to execution, we accelerate engagement across your internal and external communities, and tell the unique story of your business through emotionally compelling and action-inspiring content. It encompasses all communication needs including copywriting, digital asset creation, asset aggregation and distribution, design and layout, and anything else needed to establish a connection with your audience in a clear, targeted, and effective manner.
Related Case Studies:
Microsoft Field and Partner Resource Kits (UX/UI Consistency, Content Development, Design)
Multiple Microsoft departments need an efficient, elegant way to distribute product and sales information to Field and Partner representatives for comprehensive training and reference. OPTYVA developed clear and compelling Resource Kits to aggregate and display information for easy distribution. Each Resource Kit is tailored to the specific brand style of the client or department and contains the most relevant content, which includes links to documents, presentations, videos, and recordings that bolster and enhance product knowledge. OPTYVA’s design team manages the overall design and layout, and works with senior launch managers to select content, and manage timeline and budget. Microsoft has leveraged OPTYVA’s brand-aligned Resource Kits for multiple product launches to inform and educate Field and Partner sales representatives and have been met with resounding positive feedback from both the distributors and recipients.
Animation Product and Licensing Videos (Demand-Generating Public Communications and Media)
Our Microsoft clients expressed the need for an entertaining, easy-to-understand way to explain core product benefits and complex licensing information to customers, field representatives and sales partners. OPTYVA developed a design language and style for a collection of short, simple animation videos that fit branding guidelines across multiple product groups and Microsoft at large. We collaborated with the various Microsoft product and licensing experts to manage the production process, from scriptwriting, character and icon design, storyboard development, and animation. Since the successful release of those first videos, many of our other Microsoft clients have engaged us for further work in that arena, including Windows Embedded, Windows Server, and Microsoft Dynamics AX. In addition to the live customer versions, we were able to create customized versions for both Partner and Field audiences, inclusive of training information and sales tips. We have received overwhelmingly positive feedback from clients and customers, and have been nominated for awards and acknowledgments.
